olivia gelard

Absorb Learning Management Systems: Re-branding Effort and Whitepaper Design

Absorb LMS is a learning management system targeted at businesses, to aid in emloyee continued learning, HR trainings, and other education experiences. Many companies in the LMS space use the same tired branding conventions: muted blues and greens, boring layouts, and cliched images. We went against the grain with a lively, bright color palette and eye-catching logo, while retaining stable layouts to aid give a feeling of reliability.