olivia gelard

Boston University: Continuum Thesis Show Branding System

For my undergraduate thesis exhibition, I was chosen along with another designer to create the brand system for the show opening. The show was held in Boston University's 808 Gallery space, which has beautiful geometric patterns on the floor and ceiling. We responded to these geometric forms as one of our main visual elements, and chose a Möbius strip as another visual element, responding to thematic similarities among the senior class’ work. We created a series of posters to advertise the event, a website, a social media campaign, and deliverables including a gallery card and stickers to be handed out at the event.