olivia gelard

State Street Global Advisors: Social Media Branding Guidelines

One of my main responsibilities while working at State Street Global Advisors was to implement the recently-created brand system throughout the social media space. To differentiate our content from that of our competitors, I focused on using vibrant colors, eye-catching stats, and thought leadership written by people across capabilities at SSGA. I also made a comprehensive set of branding guidelines for the social media space, which covered art direction/photography guidelines, a set of layout templates, and a set of training guidelines so the social media managers could learn to use Adobe Illustrator and Photoshop to create posts.